{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Auf den ersten Blick mag es überraschen, dass ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Simone Bagel-Trah","nodeType":"text"},{"data":{},"marks":[],"value":" den Konzern ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"Henkel","nodeType":"text"},{"data":{},"marks":[],"value":" mit einem „Baum“ vergleicht. Auf den zweiten Blick erschließt sich die Analogie sofort: Bagel-Trah ist promovierte Biologin. Sie hält die Natur „für einen guten Lehrmeister“. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Und dazu zählt, dass „nicht der Stärkste, sondern der Anpassungsfähigste“ überlebt. So sei auch ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"Henkel","nodeType":"text"},{"data":{},"marks":[],"value":" – inzwischen ein Konglomerat mit Produkten von industriellen Klebstoffen bis Shampoos – widerstandsfähig gegen die Krisen dieser Zeit.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Die 56-Jährige ist eine von mehr als hundert Erben und Erbinnen des Firmengründers ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Fritz Henkel","nodeType":"text"},{"data":{},"marks":[],"value":", der das Unternehmen 1876 in Aachen gegründet hat. Heute unterhält der Weltkonzern seinen Sitz in Düsseldorf – und hat längst die 20-Milliarden-Euro-Umsatzmauer durchbrochen.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"id":"3uoTL4EvFchbsD2TcwJsLt","type":"Entry","createdAt":"2025-09-27T14:41:08.374Z","updatedAt":"2025-09-27T14:41:52.018Z","publishedVersion":14,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"infoGraphic"}},"locale":"de"},"fields":{"title":"Henkel: Der deutsche Konsumgüterriese","description":"Umsatz und Gewinn (Jahresüberschuss) von Henkel weltweit in den Jahren 2006 bis 2024","media":{"sys":{"type":"Link","linkType":"Entry","id":"1DkntWKAqZeB7KyIyCnM92"},"fields":{"id":"SW1hZ2VXaXRoTWV0YS0xRGtudFdLQXFaZUI3S3lJeUNuTTkyX19fMzIzMjE3ZjY0M2MzZTNmMWZlNzUzMmU3MmFjMDFiYjA3NDhjOTdiZQ","url":"//image-service.thepioneer.de/show/mj324dykhxwi/EjCXMCnxW5qRwpoM4ImAy/7fb7d7e9348bd14e09b339ddb41f3f6c/20250926-infografik-media-pioneer-Umsatz-und-Gewinn-Henkel_ohnbe.png","preview":"","width":1560,"height":2198,"assetId":"EjCXMCnxW5qRwpoM4ImAy","link":null,"title":"Henkel: Der deutsche Konsumgüterriese","description":"","fileSize":774508,"contentType":"image/png"}},"slug":"henkel-der-deutsche-konsumgueterriese","download":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"mj324dykhxwi"}},"id":"5ysekWtulBVMKWGL87x60O","type":"Asset","createdAt":"2025-09-27T14:40:53.447Z","updatedAt":"2025-09-27T14:40:53.447Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"de"},"fields":{"title":"20250926-infografik-media-pioneer-Umsatz-und-Gewinn-Henkel","description":"","file":{"url":"//images.ctfassets.net/mj324dykhxwi/5ysekWtulBVMKWGL87x60O/c567283b1b83e51e7ed244a4c803f2d2/20250926-infografik-media-pioneer-Umsatz-und-Gewinn-Henkel.png","details":{"size":815160,"image":{"width":1700,"height":2599}},"fileName":"20250926-infografik-media-pioneer-Umsatz-und-Gewinn-Henkel.png","contentType":"image/png"}}},"tags":[{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"mj324dykhxwi"}},"id":"1D50GA04qG23ADeUHyE28k","type":"Entry","createdAt":"2025-09-27T14:41:48.705Z","updatedAt":"2025-09-27T14:41:48.705Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"tag"}},"locale":"de"},"fields":{"title":"Konsumgüterriese"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"mj324dykhxwi"}},"id":"1cgXBgYTqFiNSJdqiLoXqB","type":"Entry","createdAt":"2023-12-18T16:36:20.253Z","updatedAt":"2023-12-18T16:36:20.253Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"tag"}},"locale":"de"},"fields":{"title":"Jahresüberschuss"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"mj324dykhxwi"}},"id":"6xQAv3fDx5UL0zKjHlWBHi","type":"Entry","createdAt":"2022-11-17T21:19:43.420Z","updatedAt":"2022-11-17T21:19:43.420Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":2,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"tag"}},"locale":"de"},"fields":{"title":"weltweit"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"mj324dykhxwi"}},"id":"4FMnXyT4zYGlFFrfBStPJj","type":"Entry","createdAt":"2020-03-18T22:51:00.034Z","updatedAt":"2020-03-18T22:51:00.034Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"tag"}},"locale":"de"},"fields":{"title":"Henkel"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"mj324dykhxwi"}},"id":"v4hETYTXf98YZIDzj4KjI","type":"Entry","createdAt":"2020-03-16T16:24:17.715Z","updatedAt":"2020-03-16T16:24:17.715Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"tag"}},"locale":"de"},"fields":{"title":"Gewinn"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"mj324dykhxwi"}},"id":"hoOUFaQd3N1GFj95xNlxI","type":"Entry","createdAt":"2020-03-16T16:24:07.503Z","updatedAt":"2020-03-16T16:24:07.504Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"tag"}},"locale":"de"},"fields":{"title":"Umsatz"}}],"publishingDate":"2025-09-27T17:00","id":"SW5mb0dyYXBoaWMtM3VvVEw0RXZGY2hic0QyVGN3SnNMdA"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Auf dem Strategiegipfel ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"My Way","nodeType":"text"},{"data":{},"marks":[],"value":" sprach Bagel-Trah über Tradition, Moderne und ihren Leitsatz „Firma vor Familie“. Sie ist die Sprecherin der Erbengemeinschaft. 60 Prozent der Stammaktien liegen bei der Familie.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"id":"p9T7Jtj3DwLW3MxsIuJVp","type":"Entry","createdAt":"2025-09-27T14:48:51.433Z","updatedAt":"2025-09-27T14:48:51.433Z","publishedVersion":6,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"imageWithMeta"}},"locale":"de"},"fields":{"id":"SW1hZ2VXaXRoTWV0YS1wOVQ3SnRqM0R3TFczTXhzSXVKVnBfX18zMjMyMTdmNjQzYzNlM2YxZmU3NTMyZTcyYWMwMWJiMDc0OGM5N2Jl","url":"//image-service.thepioneer.de/show/mj324dykhxwi/5DKnW1MQei5Mm3OLdztTGP/40c0cb026097ac806fe2bda51f5e1f17/250925_myway_TR9_007-min.jpg","preview":"","width":5924,"height":3949,"assetId":"5DKnW1MQei5Mm3OLdztTGP","link":null,"copyright":"Thomas Rosenthal","title":"Henkel-Aufsichtsratschefin Simone Bagel-Trah","caption":"Henkel-Aufsichtsratschefin Simone Bagel-Trah","description":"","alt":"Henkel-Aufsichtsratschefin Simone Bagel-Trah","fileSize":994319,"contentType":"image/jpeg"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"„Unternehmerischer Erfolg verpflichtet auch gesellschaftlich“, sagte Bagel-Trah im Vorfeld des Gesprächs mit Pioneer-Gründer ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Gabor Steinhart","nodeType":"text"},{"data":{},"marks":[],"value":" auf der Bühne im Berliner Westhafen. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Ex-Firmenchef ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Konrad Henkel","nodeType":"text"},{"data":{},"marks":[],"value":" habe 1972 mal gesagt:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"id":"26MhkrFNyQ3QT6WxwoO7sX","type":"Entry","createdAt":"2025-09-27T14:27:19.979Z","updatedAt":"2025-09-27T14:27:19.979Z","publishedVersion":2,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quote"}},"locale":"de"},"fields":{"text":"Unternehmen, die nur in Gewinnen denken, werden in Zukunft viel zu verlieren haben."}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Bagel-Trah nennt drei Beispiele für gesellschaftliches Engagement jenseits der Profitrate: das Ziel „Net Zero 2045“, geschlechterunabhängige acht Wochen bezahlte Elternzeit für alle Mitarbeiter weltweit und der Rückzug aus Russland.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Bagel-Trah gehört zur fünften Generation. „Meine Aufgabe ist Brückenbau: rationale Investorin und emotionales Familienmitglied zugleich“, sagt sie. „Wichtig ist, dass wir nach Diskussionen mit einer Stimme auftreten.“","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"Hier ist das Gespräch von Gabor Steingart und Simone Bagel-Trah","nodeType":"text"},{"data":{},"marks":[],"value":":","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}

Autoren