{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Der amerikanische Managementtrainer und Bestsellerautor ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Simon Sinek","nodeType":"text"},{"data":{},"marks":[],"value":" (vier Millionen Abonnenten bei ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"Instagram","nodeType":"text"},{"data":{},"marks":[],"value":") sagt: ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"id":"16ZN2ue6K2lcAsxNziPXZX","type":"Entry","createdAt":"2025-08-04T16:44:49.167Z","updatedAt":"2025-08-04T16:44:49.167Z","publishedVersion":2,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quote"}},"locale":"de"},"fields":{"text":"Menschen kaufen nicht, was du tust, sondern warum du es tust."}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Der Kern vom Kern einer erfolgreichen Firma sei das „Why“.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Apple sagt eben nicht zuerst:","nodeType":"text"},{"data":{},"marks":[],"value":" Wir bauen großartige Computer mit einem schönen Design. ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"Apple","nodeType":"text"},{"data":{},"marks":[],"value":" sagt: We think different. Und deshalb bauen wir großartige Computer.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"id":"2xXSe4F3UptJJ6tJ7BgtFn","type":"Entry","createdAt":"2025-08-04T22:26:08.359Z","updatedAt":"2025-08-05T00:03:08.666Z","publishedVersion":13,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"imageWithMeta"}},"locale":"de"},"fields":{"id":"SW1hZ2VXaXRoTWV0YS0yeFhTZTRGM1VwdEpKNnRKN0JndEZuX19fMzIzMjE3ZjY0M2MzZTNmMWZlNzUzMmU3MmFjMDFiYjA3NDhjOTdiZQ","url":"//image-service.thepioneer.de/show/mj324dykhxwi/6LeOa8haH3wEwkfhcFULj1/7abe392db996fd5f5e3b14c5b817f6cd/think-different-by-apple-850x560-1.jpeg","preview":"","width":850,"height":560,"assetId":"6LeOa8haH3wEwkfhcFULj1","link":null,"copyright":"Apple","title":"image-think-different-by-apple-850x560-1","caption":"Steve Jobs und das Apple´-Motto „Think different“","description":"","alt":"Steve Jobs und das Apple´-Motto „Think different“","fileSize":29414,"contentType":"image/jpeg"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Das „Why“ von ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Martin Luther King","nodeType":"text"},{"data":{},"marks":[],"value":" war nicht: Ich habe einen Zehn-Punkte-Plan. Sondern: „I have a dream.“","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}

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