{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Die Wirtschaftsgeschichte der Bundesrepublik","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":" ","nodeType":"text"},{"data":{},"marks":[],"value":"ist aufs Engste mit dem Aufstieg von ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"Volkswagen","nodeType":"text"},{"data":{},"marks":[],"value":" verknüpft. Das von den Nazis aufgebaute Werk in Niedersachsen, um das herum die Stadt Wolfsburg erst entstand, wuchs nach dem Krieg in Staatshand zu erster Größe. Dann der Börsengang 1960. Die erste Volksaktie wurde ganz nach der Devise von ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Ludwig Erhard","nodeType":"text"},{"data":{},"marks":[],"value":" emittiert: „Eigentum für alle“, sagte Mister Wirtschaftswunder.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Bereits Mitte der 1950er-Jahre gelang der Durchbruch in Europa, Amerika und Afrika. Vorstandschef ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Toni Schmücker","nodeType":"text"},{"data":{},"marks":[],"value":" baute den Konzern in den 70er-Jahren aus und kaufte neue Marken hinzu. Unter ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Carl Horst Hahn","nodeType":"text"},{"data":{},"marks":[],"value":" stieg ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"Volkswagen","nodeType":"text"},{"data":{},"marks":[],"value":" in den 80er-Jahren zum Global Player auf. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"id":"1PKBeOgXZXoH0REYhyfO19","type":"Entry","createdAt":"2024-09-03T18:57:05.652Z","updatedAt":"2024-09-03T18:57:05.652Z","publishedVersion":6,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"imageWithMeta"}},"locale":"de"},"fields":{"id":"SW1hZ2VXaXRoTWV0YS0xUEtCZU9nWFpYb0gwUkVZaHlmTzE5X19fMzIzMjE3ZjY0M2MzZTNmMWZlNzUzMmU3MmFjMDFiYjA3NDhjOTdiZQ","url":"//image-service.thepioneer.de/show/mj324dykhxwi/6lL8WnZhF2QG6fvfqQr05Q/7a464be7b30e217b5e2c2375f24f6298/imago0065999798h.jpg","preview":"","width":3000,"height":3000,"assetId":"6lL8WnZhF2QG6fvfqQr05Q","link":null,"title":"20240904-image-imago-mb-Ein VW Käfer aus den 1950er Jahren","caption":"Ein VW Käfer aus den 1950er Jahren","alt":"Ein VW Käfer aus den 1950er Jahren","fileSize":766865,"contentType":"image/jpeg"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Auf dem Höhepunkt der Ära","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":" Martin Winterkorn ","nodeType":"text"},{"data":{},"marks":[],"value":"war der Konzern die unumstrittene Nummer eins und zog als größter Volumenhersteller der Welt an ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"Toyota","nodeType":"text"},{"data":{},"marks":[],"value":" vorbei.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"id":"3rjCSTKOniKKYow8uImwvq","type":"Entry","createdAt":"2024-09-03T20:37:54.603Z","updatedAt":"2024-09-03T20:39:07.650Z","publishedVersion":22,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"infoGraphic"}},"locale":"de"},"fields":{"title":"VW vs. Toyota","description":"Anzahl verkaufter Fahrzeuge der Toyota- und Volkswagen-Gruppe, in Millionen Fahrzeugen","media":{"sys":{"type":"Link","linkType":"Entry","id":"2BA9gGZGgdpAT66xA4Egff"},"fields":{"id":"SW1hZ2VXaXRoTWV0YS0yQkE5Z0daR2dkcEFUNjZ4QTRFZ2ZmX19fMzIzMjE3ZjY0M2MzZTNmMWZlNzUzMmU3MmFjMDFiYjA3NDhjOTdiZQ","url":"https://image-service.thepioneer.de/show/mj324dykhxwi/1eWdJptIBrJE4a6DikBOdV/56bbfc71a447a8e1bf503d8f1cd243ef/20240904-infografik-media-pioneer-VW-Toyota-ohne.png","preview":"","width":1560,"height":1791,"assetId":"1eWdJptIBrJE4a6DikBOdV","link":null,"title":"20240904-infografik-media-pioneer-VW-Toyota-ohne","fileSize":215210,"contentType":"image/png"}},"slug":"vw-vs-toyota","download":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"mj324dykhxwi"}},"id":"6rR9cXwfikHArgi9OEDw7G","type":"Asset","createdAt":"2024-09-03T20:37:01.909Z","updatedAt":"2024-09-03T20:37:01.909Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"de"},"fields":{"title":"20240904-infografik-media-pioneer-VW-Toyota","description":"","file":{"url":"//images.ctfassets.net/mj324dykhxwi/6rR9cXwfikHArgi9OEDw7G/7a24c9db562b080ddeb7150990a462bc/20240904-infografik-media-pioneer-VW-Toyota.png","details":{"size":244203,"image":{"width":1700,"height":2084}},"fileName":"20240904-infografik-media-pioneer-VW-Toyota.png","contentType":"image/png"}}},"tags":[{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"mj324dykhxwi"}},"id":"1FnJSaiMg95jxMsLk3ANS2","type":"Entry","createdAt":"2024-09-03T20:39:06.097Z","updatedAt":"2024-09-03T20:39:06.097Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"tag"}},"locale":"de"},"fields":{"title":"Fahrzeugmarkt"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"mj324dykhxwi"}},"id":"7xpWL8d8EQNjAJyTt7syYf","type":"Entry","createdAt":"2024-09-03T20:39:00.472Z","updatedAt":"2024-09-03T20:39:00.472Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"tag"}},"locale":"de"},"fields":{"title":"Fahrzeugverkauf"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"mj324dykhxwi"}},"id":"3fWtvUcMVGVdlXFjy89mBv","type":"Entry","createdAt":"2024-02-26T21:09:16.856Z","updatedAt":"2024-02-26T21:09:16.856Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"tag"}},"locale":"de"},"fields":{"title":"Marktanteil"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"mj324dykhxwi"}},"id":"7DRZd4YkD5jU3BF7MOfsJX","type":"Entry","createdAt":"2023-12-20T16:17:42.595Z","updatedAt":"2023-12-20T16:17:42.595Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"tag"}},"locale":"de"},"fields":{"title":"Unternehmensvergleich"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"mj324dykhxwi"}},"id":"1o4bs8lsNTDPMDxD2osLF5","type":"Entry","createdAt":"2020-03-27T18:49:35.440Z","updatedAt":"2020-03-27T18:49:35.440Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":13,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"tag"}},"locale":"de"},"fields":{"title":"Automobilhersteller"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"mj324dykhxwi"}},"id":"4I25ogb89b5nvPYjB0IsQA","type":"Entry","createdAt":"2020-03-18T18:59:02.800Z","updatedAt":"2020-03-18T18:59:21.621Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":33,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"tag"}},"locale":"de"},"fields":{"title":"Toyota"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"mj324dykhxwi"}},"id":"zNoXINROi54Lk3G7RbrUZ","type":"Entry","createdAt":"2020-03-16T16:39:27.261Z","updatedAt":"2020-03-16T16:39:27.261Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":6,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"tag"}},"locale":"de"},"fields":{"title":"Volkswagen"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"mj324dykhxwi"}},"id":"23xOKRKtS1bfKo9N88hl6V","type":"Entry","createdAt":"2020-03-16T15:50:22.176Z","updatedAt":"2020-03-16T15:50:22.176Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":15,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"tag"}},"locale":"de"},"fields":{"title":"Automobilindustrie"}}],"publishingDate":"2024-09-04T06:00","accessControl":"paid","id":"SW5mb0dyYXBoaWMtM3JqQ1NUS09uaUtLWW93OHVJbXd2cQ"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Diese über jeden Zweifel erhabene ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"Volkswagen AG","nodeType":"text"},{"data":{},"marks":[],"value":" gibt es nicht mehr. 2023 verkaufte ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"Toyota","nodeType":"text"},{"data":{},"marks":[],"value":" fast zwei Millionen mehr Fahrzeuge als ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"VW","nodeType":"text"},{"data":{},"marks":[],"value":". In China hält der Konzern nur noch einen Marktanteil von rund 14,5 Prozent. Und an der Börse ist der Wert geschmolzen wie der Käse in der Raclettepfanne. Gegenüber dem Allzeithoch im März 2015 hat die Aktie rund 60 Prozent an Wert verloren. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Wenn heute in Wolfsburg über die Aufkündigung der Jobgarantie für die deutschen Belegschaften nachgedacht wird und Werksschließungen erwogen werden, dann ist die Krise für jedermann sichtbar. Hier die Schadensbilanz in fünf Punkten:","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}

Autoren